Marketing Your Small Business on Facebook [FREE GUIDE]

Hibu LSA Facebook Marketing for Small Businesses

Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook.

We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light summer reading to get your business set up for social success.

  • Why your business needs a social presence
  • How to connect with your customers on Facebook
  • All of Facebook’s advertising options — and the results they can deliver for you

BONUS: You can listen to the guide as a webinar too! Fill out the form below to get your free guide or watch a free webinar — or both!

Get your guide now

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Getting Started with Snapchat for Small Business

Snapchat 101 for your small business

While managing yet another social media platform (with Facebook, Twitter, LinkedIn, Google+ and/or Pinterest already in the mix) may seem daunting, Snapchat can be a valuable tool for small businesses – especially if you’re targeting a younger demographic.

Snapchat is an app that allows users to send and receive real-time, personalized and location-specific pictures and videos on their mobile devices that “self-destruct” (up to 10 seconds after being opened). Snapchat also allows users to create “Stories” that can be viewed continuously (up to 24 hours after being posted) to engage with friends, stores, brands, restaurants and even local events!

Lots of users, lots of opportunity for small businesses

With more than 61 million U.S. users averaging 18 Snapchatting sessions per day, Snapchat is one of the most popular social media platforms today. What’s more important is how much space there is for small businesses to “jump in” – only 1% of digital marketers utilize Snapchat.

And it’s easier than you think to get started!

Showcase your scannable Snapcode

To make sure your customers are following your business on Snapchat, cross-promote your account on your other social media platforms by sharing your Snapchat username or Snapcode. Snapcodes are unique images your customers scan right from their smartphones to automatically follow your Snapchat (just like QR code).

Snapchat Snapcode

Snapchat’s very own scannable Snapcode
Source: Snapchat

Share your Snapchat Story

Loyal customers love having a behind-the-scenes look into the businesses they know and love. Whether you’re sharing fun facts about your operation or quick videos clips about your company culture, small businesses from pizza shops to pet sitting services can drive engagement by posting Snapchat stories for their customers.

Grow your reach with Geofilters

Geofilters allow your customers to include your branded geotag in their snaps to all of their Snapchat friends while visiting your business’ location. Purchasing branded Geotags is now as easy as 1-2-3 and according to our friends at Fortune Tech:

To use the geofilters, businesses simply visit Snapchat’s website, customize their filters, and wait roughly one business day for Snapchat’s team to verify and approve the requests. Geofilters can cover as little as 20,000 square feet at an event venue to as much as 5 million square feet, encompassing a few city blocks. They can last from 30 minutes to 30 days.

Prices for the geofilters start at $5, factoring in area, location, and duration, though Snapchat now offers annual subscriptions to businesses, which are priced differently than the hourly rates.

Snapchat - Phil's Donuts Geofilter

Phil’s Donuts Snapchat Geofilter

What can your business post on Snapchat?

Snapchat, like Instagram, is a platform that rewards creativity. Take a look at some of our tips for small business on Instagram – the same tactics can work on Snapchat (and Facebook, Twitter and LinkedIn) too!

References:
Forbes.com – How to Use Snapchat: A Small Business Guide (2015)
Businessofapps.com – Snapchat Usage Statistics and Revenue (2017)
Fortune.com – Snapchat Geofilter Templates (2016)

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FREE Small Business Guide to Facebook Marketing

Hibu-LSA Free Facebook Marketing Guide Banner Image

More than 440 million Americans use Facebook every day – every day! And, more than 25% of all digital media time is now spent on Facebook. So if Facebook isn’t part of your digital marketing – it’s time – and here’s how…

We’re pleased to offer you a Free Guide, Small Business Facebook Marketing. Developed with our friends at MarketingBitz, this guide gives you a roadmap to help you execute an effective Facebook marketing campaign.

Your Free Guide includes all this and more…

  • Why social matters
  • How to reach and engage customers on Facebook
  • Different types of Facebook ads
  • Selecting the right audience
  • Maximizing the results of your Facebook campaign

Simply fill out the short form below to get your guide now.

SPECIAL BONUS: If you haven’t seen our Social Media Marketing Webinar, here’s your chance. Complete the form to get your Free Facebook Marketing Guide and the Social Marketing Webinar.

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Sources: Facebook 2016 earnings statement. Comscore data 2017.

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Hibu Positive Review – Advanced Apparel

“Super happy with the service.

I have been looking for a service like Hibu for a number of years. They make it easy to have a great website and all the SEO stuff I’m not going to take 5 years go learn.”

Stacy Johansen – Advanced Apparel


Has Hibu helped your business look sharp too? Take a look at all of Hibu’s client reviews and let us know!

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Live Webinar: Using Social Media for Small Business Results

Register to join the 6/19 live stream and see how SMBs can use Social Marketing

Hibu is proud to join the Illinois Small Business Development Center (SMDC) for a live, 1-hour webinar about how local business owners, like you, can leverage the power of Facebook to reach, retain and increase your customers.

Whether you’re still waiting to start using social media…spending time posting, advertising and monitoring your own social channels…or you’re looking for a trusted partner to do it for you, there’s something every small business will “Like.”

REGISTER FOR FREE

Then join Hibu’s Nick Hopkins, AVP of Digital Products on June 19th to learn about:

  • How to combine paid advertising with organic posting and regular customer engagement
  • How you can use Facebook’s increasingly sophisticated ad capabilities to achieve the business results you want
  • How to use advanced capabilities, like Facebook Messenger and Booking, to engage your audience

Remember, 61% of customers connected with a business after visiting them on social media (if you clicked here from one of Hibu’s posts or ads, you know exactly what that’s like!). Register for this free, live webinar from Hibu and the Illinois SBDC to make sure your customers can connect with you too!

Save your spot for the live stream on June 19 at 2pm EDT >

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5 Things Your Small Business Can Post on Instagram

With over 500 million users, there’s no question that Instagram has become a powerful way for you to reach a big audience. But with so many popular accounts centered around fashion, celebrities and other “visual” things….it can be hard to figure out what your small businesses should post.

The good news is that Instagram rewards creativity, and many businesses who may consider themselves “boring” ARE making Instagram work for them.

Here are 5 ideas about what you can post to your business’s Instagram account.

#1. Highlight Your Products  and How They’re Used

If you sell physical products, make sure you’re taking and posting pictures of them!

But don’t stop there — an Instagram account that just looks like a product catalog isn’t going to draw a lot of engagement.

Instead, try showing your Instagram followers how your products are being used by your existing customers. Real-world examples will help your viewers see themselves using your products, and the customers you’ve highlighted will feel appreciated too.

#2. No Products? Show Off Your Work!

Make up for what your service business lacks in products with pictures of your work.

  • Proud of some brand new technology you mastered? Show it off!
  • Install someone’s dream bathroom or kitchen? Show it off!
  • Just finished a great brainstorming session on your whiteboard? Show it off!

If you can catch people’s attention on Instagram by posting photos of your work, you can put yourself in a good position to be chosen by them when they’re looking for your service.

#3. “People Buy From People.”

Your Instagram posts don’t always have to be about your services or products. Feel free to share pictures of your operations and the people who make up your business. Share the human side of your business, because no matter how “mundane” things are most of the time, your followers and target audience want to connect with (and support) the people behind your brand.

By giving a peek into the behind-the-scenes workings of your company, viewers feel like they’re getting a glimpse of the real people behind your product. When in doubt, remember to show people how you work, rather than what you do, make or sell.

#4. Have A Consistent Message

Inspiring and motivational messages are huge on Instagram, and your business can tap into that popularity by presenting testimonials or motivational quotes that send a consistent message about who you are as a business.

You could share a testimonial that demonstrates your attention to detail…or create a post focused on a particular quote that keeps you focused throughout the day.

Sharing messages that speak to your values will encourage people to come back to your profile again and again to gain inspiration – and to start associating that feeling with your brand.

#5. Be Relatable

People tend to like things they can relate to. By showing a more “real” side of your business and presenting relatable situations, you can breathe life into your service or product and bring in more followers.

  • Is your team getting together after work or over the weekend?
  • Is it someone’s birthday in your office?
  • What’s your favorite tall, grande or venti pick-me-up in the middle of a hard day?

Snapping a few casual pictures and posting them to Instagram makes your business seem more human, and gives life to your products and services too.

“Boring” Business To Interesting Instagram

You don’t need an “exciting” business to have an Instagram that people want to follow. With a little creativity, transparency and personality, Instagram can be a great way to gain exposure for your business and bring in new customers.

When you start to look at your business as a group of unique people, with individual stories, and your brand as a message rather than a service or product — you’ll begin to see just how visual your business can be.

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After your Hibu Reviews campaign goes live…

So your new Hibu Reviews campaign is live online! …now what happens?

Here’s everything you should think about once your new Hibu Reviews campaign goes live online.

The Importance of Online Reviews – See why reviews (like Hibu Reviews) matter to your business

The importance of online reviews… including our Hibu reviews

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Why You Need Online Reviews [Video] – See 10 key stats about why online reviews are a “must have” for your business

10 Key Stats: Why you need online reviews

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8 Ways to Deal with Negative Online Reviews – Not every review you get will be positive, but there’s plenty you can do with a negative review too!

8 Ways to Deal with Negative Business Reviews

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Take Control of Your Online Reviews [Video] – Find out how online reviews can make “word of mouth” even stronger (and easier for you)!

Take Control of Your Online Reviews

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FREE Guide: Small Business Facebook Marketing


As part of our commitment to help small business owners keep up with changing marketing trends, we’re pleased to offer you this Free Guide to Facebook Marketing. Developed with our friends at MarketingBitz, this guide provides a roadmap to help businesses execute an effective Facebook marketing campaign.

Your Free Guide includes all this and more…

  • Why social matters
  • How to reach and engage customers on Facebook
  • Different types of Facebook ads
  • Selecting the right audience
  • Maximizing results of your Facebook campaign

This is truly a comprehensive introduction to marketing your business with Facebook. Simply complete the short form below to download your guide now.

SPECIAL BONUS: If you haven’t seen our Social Media Marketing Webinar, here’s your chance. Complete the form below to get the Free Facebook Marketing Guide and the Social Marketing Webinar.

Email Address*

First Name*

Last Name*

Company Name*

Phone*

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Using Facebook Marketing to Get Results: Free Webinar

The bad news is, it’s a lot harder to get your posts seen on Facebook today – on average, only about 3% of your followers actually see your Facebook posts.. The good news is that 61% of customers connected with a business after visiting them on social media. (That’s a higher contact rate than search engines.)

You simply need to know how to use Facebook correctly… and that’s what you can learn in this free webinar from Hibu and LSA (Local Search Association).

If you’re already using social, or are rushing to play catch-up, here’s your chance to learn the ins-and-outs of using Facebook correctly and effectively to reach new customers, retain existing customers, and generate leads online.

Invest a short amount of time now, watch this Free Webinar, and you could see a major return down the road.

Hibu is proud to have received the LSA Certification, the seal of trust in digital marketing. Local Search Association (LSA) created the LSA Certification to identify and highlight marketing providers with integrity and strong business practices. You can learn more about the LSA Certification here.
Source: Research from Social@Ogilvy

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Why Mobile Marketing Works for Every Small Business [Free Guide]

Mobile marketing isn’t just for “the big guys”

Like all other marketing, mobile marketing is all about being where your customers are. And today, 65% of digital media time is spent on phones and tablets.*

The bottom line: your customers are on mobile, and your business needs to be there too — before your customers find your competition.

With our free guide, you’ll see how easy it is to:

  • Set your goals
  • Launch a mobile-friendly site
  • Get listed in mobile directories
  • And more!

Get your FREE guide with all 6 tips to make mobile marketing work for your business

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* comScore, April 2016

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