Show your digital marketing some love

Sometimes it’s the little things that mean the most to your marketing

You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts to your shop or write a poem about your ROI, but you should take a few minutes to check in on your business online.

1. Google yourself

Come on, everybody’s doing it — and really, it’s the easiest way to see what your customers will find when they look for you. You’ll want to keep an eye out for:

  • The wrong information — Especially your name, address or phone number (NAP). Whether these are just out of date or autogenerated, you need to identify and update any incorrect information your customers could find.
  • Old pictures in Google Images — Like an old menu, old logo, or just overall poor quality pictures of your work. Google Images gets plenty of traffic by itself, and a lot of searches now include relevant images right in the standard organic results. If “Jones Roofing Company” is now “Jones & Sons — Roofing &  Custom Exteriors,” make sure your customers aren’t still finding your old logo online!

2. Check ALL your social inboxes

Facebook messages, Instagram DMs (direct messages) and Twitter @mentions are clear indications that your customers are engaging with you…and they can also be easy push off for later (or miss completely). Make it a habit to check ALL your inboxes — not just your email — at least once a day, and respond to as many messages as you can within 24 hours.

  • Facebook messages — The easiest way to make sure you see all your messages is to download Facebook Messenger. It’s a separate app that gives you a lot more access to and control over your messages.
  • Instagram DMs — Click on the little arrow in the upper righthand corner of your Instagram profile to see all your direct messages.
  • Twitter @ mentions and retweets — You probably get notifications for these already, but it doesn’t hurt to doublecheck that you haven’t missed anything!

3. Visit EVERY page of your business website on your phone

Having a site that’s “mobile friendly” isn’t just a nice to have — as of 2015, it’s what Google expects from your site. While your site almost certainly loads on a phone, you should take a few minutes to make sure it:

  • Keeps your most important information “above the fold” — We all spend time just browsing on our phones today, but a lot of customers are looking for a way to take immediate action. Your phone number and other vital contact information at the top of each page of your mobile site.
  • Looks clean and readable — Your mobile site doesn’t have to look amazing. In fact, stripping out “decorative” bells and whistles is one of the fastest ways to make sure it loads quickly. But you want to make sure the font is large enough to be readable… images aren’t cropped or compressed poorly… and your overall brand style — like your colors and logo — look the way they should.

Not sure if your site is truly mobile friendly? Here’s a 5-second test you can do yourself to see if your site meets Google’s mobile standards.

Looking to show your online business a little love every day? Check out the Hibu Digital Marketing Checklist to see everything you should be doing, online and offline, to build your business online, on mobile, on social and more.

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Try the Hibu Digital Marketing Solutions Finder

Two questions, one custom digital marketing recommendation

Every local business is different, but there’s one thing they all need: a tailor-made plan to get more leads, more customers, and more business.

And it doesn’t get any easier than this. Answer two questions about your business today…and see the synchronized solution that will help you do more online tomorrow.

It only takes about 30 seconds — really! — to find the plan that’s right for where you want your business to go…and what you’re ready to invest to get there.

Just click the image below to give it a try!

Digital marketing made easy starts with the right plan to fit your goals and budget - the Hibu Solutions Finder

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The last message you want from a local customer…

Errors in online business listings

Don’t let the wrong online info leave your customers with a bad taste

As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls…to billing issues…to unexpected interruptions in your service (like winter weather or power outages)…there are all kinds of calls and emails you’d like to avoid, even when the “bad news” isn’t your fault.

But let’s talk about the kind of conversation that sours a customer relationship before it even gets started — and how you can take control of your business info online to make sure it never happens again.

Looks like City Slice Pizza is about to lose 9 customers…!!!

Text conversation where customer finds the wrong business name, address and hours

And remember: in the real world, your customers probably won’t try this hard. They’ll call the wrong number once…or drive to the wrong location once…and you won’t have the back-and-forth chance to set the record straight like you see above. The only thing you’re likely to hear from these customers…is nothing at all.

If this sounds at all familiar to you, it’s time to fix your online business listings

Making sure your NAP info (your business name, address and phone number) is up to date on directory sites, review sites and even apps like Apple Maps is a must today. After all, if your customers can’t find you, they’ll find someone else.

There’s no guaranteed way to make sure your customers don’t find inaccurate info online sometimes (after all, the average online business listing changes once every 6 days…there are probably lots of autogenerated listings for your business that you’ve never seen…and your hours may change for holidays and vacations too) but there are ways to monitor your listings — and correct, protect and take control of them whenever and wherever they change.

The easiest way is with the right partner — someone who can keep an eye on ALL your listings across the Web while you focus on running your business. If you’re ready to update your online business info, see how Hibu Listings Management can help you get the right business information in front of your local customers.

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Get it together – spend less time and get more leads

Ask any small business owner to name two things they need more of… more often than not you’ll get the same answer. More leads and more time.

With the evolution of digital marketing over the past five years, it’s not unusual that a small business would have one person who built their website, another person or agency they work with on Search/Google AdWords, maybe another for display ads or social media – and we haven’t even mentioned online reviews and business listings.

All in all, you might have to deal with a half-dozen different people, or more – each with a different contact number, a different account number, different log-in, password, etc. And because they’re all separate, there’s no guarantee that any of them look at all alike, let alone work together in any effective way.

And every time you want to make a change, you have to call each and every person, separately, repeating the change over and over… hoping it’s made correctly across the board.

There is an easier way

Today’s digital marketing needs to work in sync – your website and social need to have the same branding, your contact information and hours of operation need to match across the web – on your site, in search results and in social media – and that’s just the start.

You can save time and aggravation by having all your digital marketing in working in sync – PLUS, there’s a good chance, you’ll see better results.

Take a look at the quick video above to see what I mean – then, check out the Rutzick Law Case Study in the new Hibu Resource Library for a closer look at how having all your digital marketing working together can mean significant increase in revenue growth.

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Check out the Small Business Marketing Checklist

A simple “to-do” list “to-do” more with your marketing

Sometimes the hardest part of marketing your small business — especially if you’re short on time — is finding a formula to repeat what’s working for you.

That’s what makes the FREE Hibu Small Business Marketing Checklist so helpful. Think of as a “cheat sheet” that you can follow every day, week or month to do more with your digital marketing without spending more time.

And now there are 3 ways to interact with the Checklist:

  1. Take the quiz
  2. Preview the Checklist
  3. Get your full copy today!

Check out the Marketing Checklist today — it’s FREE, it’s simple, and it’s your guide to repeatable success online.

Hibu Small Business Marketing Checklist - Take the Quiz Now

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Client Success Story: Rutzick Law Offices

What’s your digital marketing look like? A website? Search ads? Maybe some social? Are you happy with what you see when you compare the money you’re investing vs the profit you’re generating?

Digital marketing today is different than it was just a few years ago. Back in 2012, if you had a good-looking website, you could argue that that was enough. But it’s not enough anymore.

Today your website needs to be the central hub of a unified digital marketing campaign. To get the most out of your marketing efforts, your site needs to be in sync with everything you’re doing online – your social, online listings, search, and reviews – and we have cold hard, real-money results that prove this point.

$1 million in revenue growth

If you own a small business, you’ve got to look at that figure and think that’s a goal you’d like to achieve. Rutzick Law Offices in St. Paul, has carefully built a connected digital marketing campaign over the past few years and the results they’ve achieved have been significant. To quote Steven Rutzick, “Our growth has been substantial.”

Check out the video above to hear Steven discuss their digital marketing success. Then, visit the new Hibu Resource Library to see a more detailed Rutzick Law Case Study – plus a lot of other useful tools and information.

from Hibu Blog

from Sawyer Adam


Think fast: mobile website speed still matters

When it comes to mobile speed, time is money

Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to succeed on mobile, “mobile-izing” your small business, a 5-second checkup on your mobile site, and even Google’s 2015 change to how it ranks mobile sites — and now Google is focusing on mobile yet again.

According to Google’s think with Google blog in February 2017:

“The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.”

And that’s not all:

“Despite the fact that more than half of overall web traffic comes from mobile, our data shows that mobile conversion rates are lower than desktop. In short, mobile page speed equals revenue.”

Looking at more than 900,000 mobile ad landing pages, Google saw:

“For 70% of the pages we analyzed, it took nearly seven seconds for the visual content above the fold to display on the screen, and it took more than 10 seconds to fully load all visual content above and below the fold.”

So why does this happen? Too many elements trying to load. From images to videos to PDFs of menus to plugins and widgets and so much more…not building a responsive, mobile-friendly website can mean your site is too slow to load for impatient visitors. As Google says:

“No matter what, faster is better and less is more.”

What this means for your small business

The time it takes to load a page on a mobile device, like a tablet or phone — and the effect it has on a customer who’s waiting for the page to load — is something every local business should be concerned about. A fast, mobile-optimized website — where the images and elements are sized correctly (and sometimes completely hidden) for mobile — could help you beat out your competition. But as the chart below shows, a slow mobile website makes your customers more likely to leave your site.

Google mobile page speed chart

Source: Google/SOASTA Research, 2017

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Test Flash Fail Form

Is flash preventing your customers from seeing your website?

WARNING: If your website is still running FLASH, 94% of mobile users can’t see critical content on your site – and they may see nothing at all.

CAUTION: Most of the major browsers – Chrome, Safari, and Firefox – have trouble with FLASH or don’t run it at all.

BEWARE: Google has started encouraging visitors NOT to visit sites with FLASH.

Once upon a time, having FLASH animation on your website showed that you were cutting-edge… but if you have FLASH on your site today, you may not show up at all.

Just consider the number of prospects you’re losing on iPhones and iPads alone – 42% of all smartphone traffic comes from iPhones and 78% of all tablet traffic comes from iPads – and neither of them will show FLASH sites.

We’ve created a fact-filled guide with everything you need to know about the dangers of having a FLASH site. Download your FREE FLASH FAIL Guide right now and see exactly how your FLASH-based business website may be invisible to most of the people searching for you.

Comscore, Market Rankings Score Reports, September-2014
Searchengineland, its-official-google-says-more-searches-now-on-mobile-than-on-desktop

Just complete this short form to get your FREE Guide:

Email Address*

First Name*

Last Name*

Company Name*


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3 posts you missed in 2017

The best of what you (really, truly) missed

There’s a lot to see on Hibu’s Blog, Facebook Page, LinkedIn, Instagram and Twitter — not to mention the new — so we can’t blame anyone for missing content every now and then.

Check out these “below the radar” posts. There’s a good chance you’ll learn something that even your competitors missed, and that’s something worth finding!

What you DON’T want your site to look like — Some small business web design mistakes we see more often than we’d like, and how they impact what your customers do on your site

5 Common Website UX Mistakes, Pt I

How to sound like a website expert — Sometimes you just can’t escape the jargon, but this can help you understand what you’re hearing

Website terms you should know

Why you (and your customers) need online business reviews — 61% of customers reading online reviews before making a purchase decision. See why you can’t afford to ignore 6/10 customers.

The importance of online reviews… including our Hibu reviews

Want to make sure you don’t miss anything else? Make sure you’re following Hibu on social media to see all these posts and social-only content too!

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The offline marketing you need to succeed online

Word of mouth can be just as important as www

We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today.

Get involved in local events

From 10k runs to sponsorships to giving back to your local community with a canned food drive, there are plenty of ways to get your name out there while also making a positive impression on your neighbors.

Include your URL and social info on your offline marketing

Never underestimate the power of including a .com or a Twitter handle (like @hibu_us) on your printed collateral! You’re already paying for it — now make sure it buys you some valuable online visits.

  • Directory ads
  • Business cards
  • Letterhead and invoices
  • Fleet vehicles and storefront signage

And if you work with physical products, make sure your packaging (bags, boxes and more) includes all the ways your customers can reach you online.

Ask your customers to connect with you online

There’s nothing wrong with asking “Do you follow us on Facebook?” or “Have you seen our website yet?” especially if you’re sharing great content there. Both existing and new customers may not have ever thought to visit you online — after all, they already have your number!

And always ask your customers to leave you a review online! 85% of consumers trust online reviews as much as word-of-mouth recommendations…and 73% say that positive reviews make them trust companies more.* If you don’t know where your customers should be leaving reviews (or you don’t have a way to distribute the positive reviews you get everywhere), talk to us about making sure your best reviews are everywhere your customers look for them online.

Respond, respond, respond!

Yes, keeping up with emails and social messages, @ mentions and comments is technically an online activity…but it’s one you need to make time for offline. There’s nothing more frustrating for your customers than getting radio silence when they reach out to you, and with more and more ways to reach a local business online today, there’s an expectation that they’ll get a response quickly too.

Remember, a customer who doesn’t hear from you online…is a customer who probably won’t do business with you offline!

These are just some of the offline best practices you can start putting into practice today…but of course you need to keep up with your online marketing too. Check out the Hibu Marketing Checklist to see everything you should be doing online and offline to do more with your marketing…without spending more time.

* BrightLocal “2017 Local Consumer Reviews Survey”

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