Small Business Success – Rutzick Law Offices

See how Hibu helped drive $1 million in revenue for this local client

We don’t mean to brag…but we just can’t keep results like this to ourselves.

Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too.

You can see what Steven Rutzick himself had to say about Hibu too, including this short-and-sweet quote that really says it all:

Since […] Hibu, our growth has been substantial.

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What’s Minor League Baseball Saying About Hibu…

We’re HUGE baseball fans here at Hibu. And we’re so excited that we get to show our love of the game by helping Minor League teams across the country put fans in the stands with powerful digital marketing solutions.

Keep reading to see just a few of the teams we’ve helped and what they have to say about working with us.

Binghamton Rumble Ponies


“2017 marked not only a new era of baseball in the Southern Tier, but a new direction in marketing style for the Binghamton Rumble Ponies. After speaking with Bill and Gina from Hibu at the Promotional Seminar and Baseball Winter Meetings, we felt their personal commitment to helping the Rumble Ponies become a success. Hibu over delivered in both the number of impressions that they had projected for us as well as the number of clicks that were delivered. In fact, what was most shocking, is that we had 6,810 actual clicks generated, when we were projected to have less than half that amount. We really felt that the Hibu campaign played a key part in our attendance increasing by more than 25% this season. We recommend Hibu Sports Marketing to any Minor League Baseball Team not due to just the results, but to the passion and devotion that both Gina and Bill bring to the table.”

– Eddie Saunders, Director of Marketing & Promotions


Beloit Snappers


“2017 marked our first season with Hibu, as we significantly increased our investments in digital marketing. We have zero regrets. Operating with a small staff, it is imperative to find marketing strategies that do not require constant attention and are, more importantly, effective. Hibu provided us with a nearly 100% turnkey marketing solution that overwhelmingly exceeded projected results, driving over 4,800 clicks to our website. These results lead to an increase in online ticket sales while putting the Snappers product in front of 1.8 million people across our market. Hibu allowed us to greatly expand our marketing reach while still zoning in on our core demographics of interest. We look forward to continuing this partnership in 2018!”

– Seth Flolid, General Manager


Columbia Fireflies


“In our first year working with Hibu, we saw great feedback and numbers come back from our campaign, which played a part in our 26% attendance growth. This digital platform helped us market ourselves to a new community in new and creative ways. It was helpful that Hibu allowed us to target both the military base in the community as well as the major university in town. The split campaign helped us continue our marketing efforts for the Fireflies season as well as market the 2017 South Atlantic League All-Star Game. We are looking forward to the new pre-roll feature as well as possibly using this platform for offseason promotions.”

– Abby Naas, Vice President – Marketing & Public Relations


Frederick Keys


“Based on the success that Hibu Sports Marketing has had across Minor League Baseball, we tried Hibu in 2017 for the first time and came away very impressed. In just three months, we had almost 400,000 impressions and over 1,000 clicks recorded. This was 55% higher than what was projected to us at the start of the campaign. In comparison to a digital campaign run with a local media company, we saw double the clicks and almost an equal amount of impressions with half of the investment! As we begin planning for our 30th anniversary season next year, we are excited to work with Bill and the whole Hibu team again!”

–  Erin Lawson, Marketing Manager


Hagerstown Sun


“Our 2017 Hibu campaign exceeded all expectations. The fact that our impressions exceeded our target by 22% and our clicks exceeded by 142% shows the effectiveness of the campaign. Additionally, our total attendance also increased by 10% in 2017, in spite of a record 10 rain-outs. We are prepared to continue our program in 2018 and look forward to continued growth with Hibu.”

– Travis Painter, General Manager

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It’s Cinco de Mayo – Spice up your Social Media

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday!

So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks and savory spicy food – we’re going to share five (cinco!) ways to spice up your social media and attract more Likes.

5 ways to spice up your social

  1. Post! If you don’t put content on your Facebook page, you will not get seen. Period. End of story. Social media only works if it’s active – if you are actively adding content, or continually running ads (we can help you with the ads). Your customers are using social as part of their buying/decision-making process – they want to get a feel for who you are… so don’t let them think you’re nothing but a blank, forgotten page.
  2. Post more! It may seem ridiculous to repeat it, but I can’t stress enough how much your social presence depends on continuously keeping your pages active – posts on Facebook, conversations on Messenger, offers on Marketplace, photos on Instagram and tweets on Twitter. The more you put yourself out there, the more your customers (new and old) will feel a connection to you and will think of you first when they need what you offer.
  3. Post photos – your photos. Your social media is different from your website… or at least it should be. People visit your website looking for facts – WHAT you do. People visit your social to get a feel for WHO you are. It’s absolutely fine to share other people’s posts and images (other than your competitors), but you need to post your own, original photos. Literally show your customers who you are, that you’re proud of your work, your customers, etc.
  4. Post videos – your videos. Just like photos, but even more important today. Studies show that personal videos get 10x more views than those from another source (like YouTube). Best of all, 92% of mobile video viewers share videos with others, so your videos are shown to new customers!
  5. Share your posts on all five of the top social networks – Facebook, Facebook Messenger, Facebook Marketplace, Instagram and Twitter. Too many businesses make the mistake of just posting on Facebook. When you have a post, or news, or a deal – don’t just put it on Facebook, put it on every social media platform you have. And if you don’t have at least the five I mentioned – sign up for them now. (Don’t wait until next Cinco de Mayo.)

So, have a happy Cinco de Mayo. Celebrate the holiday by spicing up your social media… in a purely professional way, of course.

Sources:
Kissmetrics; More likes on Facebook
Socialbakers; Facebook video study; 2015
Social Media Examiner; Use Facebook for more engagement; 2015

 

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Your customers: make way for the Millennials

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year.

According to our friends at the good old Pew Research Center, U.S. population projections say that very soon (if it hasn’t already happened by the time you’re reading this):

“Millennials will surpass Baby Boomers as the nation’s largest living adult population.”

They are already the largest generation in the workforce, which means they’re making the money… and spending it.

Who are Millennials?

Lots of people are called “Millennials.” Anyone moving back in with their parents, for example. But, technically, Millennials are those born between 1981 and 1996. They are the first generation to come of age in the new millennium. (Sometimes they’re called “Generation Y”… even though they came after Generation X… which should make them Generation Z, no?)

It doesn’t matter what other people call, them, you’ll probably need to get used to calling them Customers, or Clients, and certainly Prospects.

Not your Boomer’s marketing plan

It shouldn’t surprise anyone to hear that all these Millennials have different shopping habits than the Boomers. They don’t watch traditional media – and they don’t respond to traditional marketing methods.

According to Entrepreneur.com, they’re “searching for authentic, local experiences with brands that share their values, encourage social sharing and listen to their customers.”

They respond to digital media – to marketing that feels like a conversation.

How millennials find you

Millennials are searching for you differently than their Boomer predecessors. Yes, sure, of course they search online, with Google, Yahoo! And Bing – but it’s more than that. And, yes, it includes checking out your website – do you look trustworthy, like someone they’re comfortable doing business with?

But they’re looking for interaction – communication from and with other customers.

Today’s “SEARCH” can start anywhere online – with a post or an ad on Facebook, seeing an image on Instagram or a video on YouTube. Looking for local services today includes checking reviews – seeing what your customers are saying (that’s part of the conversation). It includes seeing the images and posts on your social media… finding out who you are… not just what you offer.

It’s a different world today, my friends, and if you’re only focused on reaching the Boomers… you’re going to go bust.


It goes without saying, but if you need help reaching Millennials (and Boomers and Gen-Xers), talk to us about today’s customer journey. Watch this video – Erica’s Journey, to see everywhere today’s customers are looking for you.

Sources:
Pew Research Center reporting; 2018
Entrepreneur.com article on Millennials; 2016

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Celebrate National Small Business Week with Hibu

Celebrate 55 years of National Small Business Week

While we can’t promise any parades, this is YOUR week! Take some time to check out all of the National Small Business Week resources provided by the U.S. Small Business Administration — and learn about this long-running tip of the hat to local businesses below.

Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.


Hibu is no stranger to supporting small businesses. After all, we’ve been working with local businesses like yours for more than 80 years to help you reach your customers…build your business…and contribute to your community.

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See what it takes to keep your business running at its best

Of course you know your business inside and out. But do you know what’s going on “under the hood” of your website — not to mention on Facebook, Google, all the online listings for your business and more?

If you want to hit the ground running online, you need to make sure everything is working the way it should. Watch the video above to see how!


Ready to see if your business is running at its best? Start with your FREE digital marketing score today.

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What Hibu’s partnership with Facebook means for your small business

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016:

“We recognized a couple years ago that we need to start helping our small business clients take advantage of the extremely targeted marketing that Facebook offers — and we did” – Todd Leeloy, VP of Digital Strategy & Products | Hibu

See everything Facebook and Hibu have to say about working with local businesses as part of the Facebook’s Small Business Solutions program.


It’s time to get social. Take the first step by asking for your free consultation with one of Hibu’s digital marketing specialists — you’ll be surprised how easily we can turn social media into social marketing for your small business.

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Spring Cleaning Your Online Business Information

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, Spring Cleaning. Today let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your business information online.

According to Google, over 50% of all mobile searchers are looking for your address or directions to get to you. So, imagine for a second the impact on your business if your address is wrong in listings online. Not sure it’s really a problem? Consider this…

  • There was a study a few years ago that found that 95% of businesses found incorrect information online.

I haven’t seen an update of that study, but I can substantiate the findings…

  • A recent client we worked with found that 97% of their business listings were WRONG. Another had 95% of their information wrong.

And in case you’re not sure of the impact on your brand and your business…

  • 4 out of 5 consumers say they lose trust in local businesses because they see incorrect or inconsistent contact details or business names online.
  • In total, about $10.3 billion worth of potential annual sales are lost because of wrong, missing, or incomplete local business information.

4 things you can do to “Spring Clean” your online listings

  1. Google yourself – yeah, I know, it sounds too easy, but it’s the easiest way to get a general idea of what your customers see when they search for you.
  2. Claim your Google business listing– this is the biggie – you MUST make sure your information is correct with Google.
  3. Pay particular attention to your NAP (name, address, phone)– whenever you provide your information to a site, make absolutely certain that your most basic — and most important — contact information is correct.
  4. Update your website.So you’ve claimed, completed, checked, and corrected all your business listings? Awesome. Now do the same with your company website: that way, you can further help customers find key local information about your business. Feel free to link to your Facebook, Twitter, LinkedIn, and Yelp profiles as well.

PLUS, see where you stand right now – FREE!

Hibu offers a FREE Business Information Scan that lets you see just what customers are seeing when they search for you – right or wrong, up-to-date or costing-you-money. It only takes about a minute and it’s absolutely free.

Don’t let this Spring end without making sure you’re online business information is clean and green… and you can worry about cleaning that back storeroom this Summer.

 

Sources:

Hibu client results

LSA Report; Small Business Trends, 2018.

Yext study; 2015

Local Search Association (LSA) report entitled “The Why Before the Buy”

 

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The Latest Facebook Issue & What It Means for Your Small Business

Don’t know your Cambridge Analytica from your Encyclopedia Britannica? We’ve got you covered.

Facebook is back in the news for unfortunate reasons. They are in the midst of a series of revelations threatening to impact the size of its user base and thus perhaps its usefulness to small businesses seeking to use it to reach potential customers.

Here are some answers to a few of the questions you might have in the wake of the latest news.

What happened?

In a nutshell, Facebook allowed Cambridge Analytica, a political consulting firm, to build an app for the sole purpose of gathering massive amounts of data. Not only on the people who used the app but on all their friends as well — all without them knowing.

Though Facebook prohibits and collection and selling of data collected this way, Cambridge Analytica exploited a loophole and sold the data anyway.

Is my audience still on Facebook?

It’s been weeks since the news first broke and even though there were initial reports of users leaving Facebook and even a trending hashtag of #deletefacebook, the news of a mass exodus has been greatly exaggerated.

A Deutsche Bank Markets Research survey has found that only 1% of the 500 users surveyed deleted or deactivated their accounts from the social network. And engagement hasn’t waned either, with Jefferies analyst Brent Thill reporting, via Business Insider, that “Compared to March 2017, time spent is up on average by 15% for the month of March 2018.”

So, no worries, your customers and potential customers haven’t gone running for the hills.

What’s Facebook doing about this?

Facebook’s announced both back-end and some more visible measures to make sure that their users are in control of their data. They even released a timeline outlining most of their recent changes:

Are they doing anything else?

Not included in the list above, Facebook also announced that it would be shutting down Partner Categories, a feature that allowed businesses to target ads on the company’s platforms by using third-party data.

That may sound scary, especially if you’re running targeted ads on Facebook, but all is not lost – there are still impactful ways to reach your target audience with Facebook ads. Facebook remains one of the best ways for small businesses to advertise.

Is Facebook still worth it?

In spite of the bad publicity, small businesses should definitely stay on the platform. The Cambridge Analytica case has opened up a necessary conversation we need to have about big data and privacy in the age of social media. But, when it comes to your small business, Facebook still holds massive potential and value.


It can be challenging to stay on top of all the recent changes, and correctly apply them to your social strategy. Find out how Hibu, a Facebook Marketing Partner for Small Business Solutions, can help your small business keep up with social marketing with effective ad campaigns, Page content and more.

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Can your small business survive and thrive online? [Free Guide]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found

Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with wet matches.

It turns out if you plan your trip and pack your digital marketing survival kit with the right gear, your business can do a lot more than just survive!

Spend some time with the Small Business Digital Marketing Survival Kit and see everything your business needs to do…

  • Check your map (and whether your business info is correct on all your online listings)
  • Follow the stars (and make sure your business has 5-star reviews online)
  • Set up camp (with a website that’s a go-to destination for your customers)

…and more!

Hit the trail with the right information — see what needs to be in your survival kit now.

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