You see them everywhere – online ratings and reviews – and they’re having an ever greater impact on consumer purchasing decisions. There’s no denying it – online reviews are the modern day word-of-mouth recommendation.
According to a recent study, 92% of consumers now use online reviews — and that’s just one of the key statistics you should be aware of when deciding whether or not you should include online reviews as part of your digital marketing. (Believe me – you should!)
Watch this quick video to see 10 cold hard facts that show just how crucial those quick comments and tiny stars can be to the success (or failure) of your business.