When you’re building a small business, your website is a vital component to marketing your brand. Even the smallest mistakes made in web design can dissuade potential customers away from your services.
If you’re small business is looking to build a custom website design, be mindful and avoid these 4 common mistakes:
- Overly busy design – You need to make sure your website design is simple and easy to navigate, so when someone visits your site they can easily find what they want,. This prevents confusion – customers usually already know what they are looking for when they come upon your website – make it as easy as possible for them to find it. According to Forbes magazine, “If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.”
- Missing the bullseye – More often than not – small business web designs forget who their target audience is when creating their business website. The way your website looks will attract a certain type of customer, make sure it’s the customer you want to be attracting or else your business can suffer.
- CONTENT is KEY – You may not think about it this way, but in a lot of ways content/copy is the most important part of your web design. Content is vital to explain the services your company provides – people are searching for answers, and he copy gives them those answers. Of course, too much content will lead that potential customer right off your page. Viewer’s tend to scan – the only read what’s necessary – so don’t overdo it on everything your company has ever done and will do. Also, always keep your content up-to-date. If you can’t update it often, website visitors might think you have went out of business.
- Clear and Concise Call to Action – When a customer comes across your website do you want them to buy a product, subscribe to an email list, or call your company? Be obvious in what you want and never forget to tell them the best way to receive your services! Give them clear and concise directions after they have seen what you have to offer.
If you’re a small business owner and struggling with a website that’s not designed right – you should check out hibu.com/websites for a full performance report to see how your website stacks up to the competition.