The high price of a low-cost business website
If you’re just starting to take your online marketing seriously, you may be looking for the most affordable business websites out there… but will a “cheap” website really give your business what it needs to succeed online?
The 3 A’s of building a new website
1. Affordable – Of course you want to choose a website that you can afford. But you also need to think about both what you can afford to spend today… and what you can afford to invest for tomorrow.
Plenty of affordable business websites are built by business owners using a DIY website platform, and a lot of them are lacking the basic things that make a site work:
- Are they professionally written?
- Are they professionally designed?
- Do they have everything they need in the content and code to attract search engines?
- Do they include a mobile friendly version that works on smartphones and tablets?
- When they need to be updated, does that business owner have time to change pictures, add new menu items, or redesign the entire site to keep it “fresh”?
An affordable business website is about much more than just the sticker price. It’s about what you want your site to do, and how much time and effort you’re willing to put into it (or pay someone else to put into it).
2. Accessible – You need to be sure that everyone can FIND your website and then USE it when they get there. That means your site needs to work for search engines and potential customers on both computers and mobile devices.
- Does your budget website include even basic On-Page SEO… or more advanced (and time-consuming) Off-Page SEO and Local SEO?
- Does your budget website work on phones and tablets?
“Building a website” and “building a website that WORKS” are two very different things. If your business website wasn’t built by someone who thinks about SEO and mobile friendliness… you may have saved some money only to lose business.
3. Amazing – Yes, people will judge your website based on how it looks. The design of your site — the visual “WOW” factor when your site first loads on their computer or phone — needs to make a powerful first impression. And after that first impression, your site design needs to be easy to use and follow standard conventions to create a positive user experience (UX).
- Does your budget website include all the design elements that a professional designer thinks about?
- Does your budget website say the right things to your site visitors – so they can make a decision quickly?
- Can your site visitors find the information that’s important to them – who you are, what you do, and how to reach you?
The bottom line for your bottom dollar
Sometimes, you really do have to “spend money to make money.” While an inexpensive business website may sound like a low-risk, win-win decision today, it may not give you everything you, your customers or search engines need tomorrow.