A lot of people think a “mobile-friendly website” is one that “looks nice” on a small screen. There’s actually a lot more to it than that. In fact, if you’re only focusing on how your mobile web design LOOKS on a phone or tablet, you may be losing the battle to get ahead of your competition when it comes to getting found online.
Our friends at Google have recently published an in-depth study on The Principles of Mobile Site Design, with a ton of great information about how to mobile optimize your website. Today, we’re going to start where a visitor to your site will most likely start – your homepage (or in this case, your MOBILE homepage).
Make it easy for visitors to enter your kingdom
If you’re a fan of Game of Thrones, you know there’s a lot of fighting around securing your home. Unfortunately, there’s also often a lot of fighting when it comes to getting around mobile homepages, too.
“A desktop homepage often serves as a welcome page, messaging center and promotional space all in one, but the mobile homepage should focus on connecting users to the content they’re looking for.”
Here are four things Google says you should consider when creating a mobile homepage that will help your visitors get the information they want quickly and easily…”
Mobile Homepage Principles
- Keep your call-to-action options front and center – It can be easy for mobile users to miss menu items, so always put your phone number, email, and form options where you know your visitors will see them.
- Keep menus short and sweet – An extensive menu might work well for your desktop site, but mobile users won’t have the patience to scroll through a long list of options to try to find what they want. Present the fewest menu items possible.
- Make it easy to return home – Mobile users want an easy way to get back to your homepage – a clear, easy to see HOME button or simply tapping on your logo at the top of a page is ideal.
- Limit the distractions – Photos and promotions can distract visitors, making it hard for them to learn more about your company’s offerings. Give them the information they’re looking for and drive them to contact you for what they need.
At hibu, we approach mobile web design with these principles in mind, and we’re constantly working to update and upgrade our site designs to maximize ease of use on mobile devices.