When someone searches for your personal name, brand, or business online what will they find?
What they should find is your website, blog, and main social profiles. However, for many brands and individuals bad reviews, complaints, and negative content is ranking right at the top of the search results and being tossed around on social media.
The practice of cleaning up these areas, monitoring what is being said by others and knowing how to combat these issues is a process called reputation management.
We all want to look better online, so I compiled a killer post of great information and recommendations from different experts in the industry that focus their efforts on SEO, ORM, blogging, social media and of course… business!
By the time you finish reading through this article, you might just be an expert yourself!
Understand what Exactly Online Reputation Management Is
You’ve likely heard of “online reputation management (ORM)” before, and in some cases you might even think of it as being shady and trying to cover up the truth. However, just like every agency has a different goal and customer has a different problem, the same holds true for ORM.
Do “shady” brands, celebrities, politicians and businesses need ORM? Of course… but so do the cleanest and more professional brands and individuals!
In short, ORM is all about knowing what people are saying about you online, knowing where it’s being said, and how to repair, control and monitor these mentions at the same time.
If you already know a thing or two about ORM and SEO, there are many similarities between the two.
Own Your Search Results
One of the absolute best ways to control your online reputation and how people see your brand online, is by making sure you “own” the search results. By this we mean having as many page one rankings for your personal or brand name as possible.
This is something I previously covered in my Job Hunter’s Guide article on SEJ, which covered the concept of creating an online resume, securing your own domain name and registering your username (personal/brand name) across all the social networks. In short, the more high quality and authority sites and social networks you can secure, the more likely you are to rank multiple times on the main page for your name, brand or business.
Read more here: http://www.searchenginejournal.com